Identity Branding

Bring Your Brand To The Market

The American Marketing Association defines a brand as "a name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. The legal term for brand is trademark. A brand may identify one item, a family of items, or all items of that seller. If used for the firm as a whole, the preferred term is trade name."

Just like your personal identity makes you uniquely you, your brand identity is the special sauce of your business that sets you apart from every other Tom, Dick and Harry, Inc. on the block. And your brand identity design? It’s what shapes your company.

DKDouglas Consulting will make your brand stand out.  We add value to your brand via the following services:

  • Brand Positioning: mission and values of your organization, your philosophy
  • Brand Name Creation: A proper brand name should reflect the message and overall spirit of your organization
  • Brand Style: creating a professional style and identity aimed at finding your own individual brand look
  • Brand Media Kit and Style Guide: this will be your media template and your main marketing tool as it has a rules and directions on how to use all visual elements in future marketing, advertising and simple day to day use. This includes logos, company letterheads, email signatures, avatars, etc.)  We provide a complete guide that helps you to standardize how your organization is presented to the world. 

Allow your Branding and Identity needs to become our goals! Customer satisfaction is what drives us. Contact us today for a consultation.

DKDouglas Consulting Branding Solutions

BRAND

Many people believe a brand only consists of a few elements – some colors, some fonts, a logo, a slogan and maybe  some music added in too. In reality, it is much more complicated than that. You might say that a brand is a ‘corporate image’.

The fundamental idea and core concept behind having a ‘corporate image’ is that everything a company does, everything it owns and everything it produces should reflect the values and aims of the business as a whole.

It is the consistency of this core idea that makes up the company, driving it, showing what it stands for, what it believes in and why they exist. It is not purely some colors, some typefaces, a logo and a slogan.

DKDouglas Consulting Identity Branding Solutions

IDENTITY BRANDING

One major role in the ‘brand’ or ‘corporate image’ of a company is its identity.

In most cases, identity design is based around the visual devices used within a company, usually assembled within a set of guidelines. These guidelines that make up an identity usually administer how the identity is applied throughout a variety of mediums, using approved color palettes, fonts, layouts, measurements and so forth. These guidelines ensure that the identity of the company is kept coherent, which in turn, allows the brand as a whole, to be recognizable.