Digital Marketing
Deliver Your Brand Through Digital Channels
Don’t embark on your digital marketing journey without a plan! At DKDouglas Consulting, the first step is a full company diagnostic to prepare a strategy for your company's marketing plan. This will allow us to assemble a concrete and custom approach to your social media success. We will work together to define your objectives, audiences, content angles and measures of success to ensure a full return on your investment in our services.
Our digital marketing solutions encompasses all marketing efforts that use an electronic device or the internet -- covering all of your bases. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.
Contact us today and speak with us about how you can streamline your social media, email, and mass communications to position your company for success!
PAID SEARCH
Paid search, or pay-per-click (PPC) advertising, typically refers to the “sponsored result” on the top or side of a search engine results page (SERP). You only pay when your ad is clicked. You can tailor your PPC ads to appear when specific search terms are entered, creating ads that are targeted to a particular audience.
PPC ads are flexible, visible, and most importantly, effective for many different types of organizations. They are also contextual advertisements—ads that appear when a person is searching for a particular keyword or term.
CONTENT MARKETING
Have you heard the expression, “Content is king?” If not, you have now. Great content is the fuel that drives your digital marketing activities:
- It is a key pillar of modern SEO
- It helps you get noticed on social media
- It gives you something of value to offer customers in emails and paid search ads
Creating clever content that is not promotional in nature, but instead educates and inspires, is tough but well worth the effort. Offering content that is relevant to your audience helps them see you as a valuable source of information. On top of that, resourceful content makes it less likely that they will tune you out.
EMAIL MARKETING
Email has been around for more than two decades, and it’s not going anywhere anytime soon. It’s still the quickest and most direct way to reach customers with critical information. The reason is simple: Consumers are very attached to their emails. Just ask yourself how many times you have checked your email in the past hour...See what we mean?
But great marketers know that not just any email will do. Successful email campaigns must be engaging, relevant, informative, and entertaining. To succeed, your marketing emails should satisfy these five core attributes:
- Trustworthy
- Relevant
- Conversational
- Be coordinated across channels
- Strategic
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If you're looking for DKDouglas Consulting to assist in managing your Email Marketing solutions please contact our support department at sales@dkdouglasconsulting.com or at 615.610.8251
MOBILE MARKETING
As mobile devices become an increasingly integral part of our lives, it’s vital that marketers understand how to effectively communicate on this unique and extremely personal channel. Mobile devices are kept in our pockets, sit next to our beds, and are checked constantly throughout the day. This makes marketing on mobile incredibly important but also very nuanced.
From SMS and MMS to in-app marketing, there are many ways to market on mobile devices, so finding the right method for your particular business is key. Beyond the mechanisms to deliver your message, you also need to think about coordination of your marketing across digital channels and make sure mobile is a part of that mix.