Digital Marketing

Deliver Your Brand Through Digital Channels

Don’t embark on your digital marketing journey without a plan! At DKDouglas Consulting, the first step is a full company diagnostic to prepare a strategy for your company's marketing plan. This will allow us to assemble a concrete and custom approach to your social media success. We will work together to define your objectives, audiences, content angles and measures of success to ensure a full return on your investment in our services.

Our digital marketing solutions encompasses all marketing efforts that use an electronic device or the internet -- covering all of your bases. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.

Digital Marketing Services we provide your organization :

  • Content Marketing: We worry about what to say, so you won't have to worry about it! We create content for you with your brand or product in mind, resulting in subject matter expertise that moves your content in a way that drives more users to your site and further reinforcing the integrity of your brand.
  • Search Engine Optimization (SEO): what you can expect from our SEO solutions are insightful and strategic processes programmed primarily to drive more users to your site
  • Paid Search: through campaign development and management through your website's analytics, we can better define how users process through your web site. When you know more about the visitors that come to your website, you better understand how to market to them.
  • Lead Generation: Understanding what drives clients to your website and makes them want to spend money, we use promotions, sales, social media networks, advertising, local organizations and partnered businesses, and more to get your in front of potential customers.
  • Email Marketing: Email Marketing is a tried and true method around for almost 30 years, we create email marketing campaigns that drives leads and visitors to your organization
  • Digital Marketing Guide: your organization's customized guide and template for digital marketing

Ready to talk about Digital Marketing?  Contact us today and speak with us about how you can streamline your social media, email, and mass communications to position your company for success!

DKDouglas Consulting Paid Search Solutions

PAID SEARCH

Paid search, or pay-per-click (PPC) advertising, typically refers to the “sponsored result” on the top or side of a search engine results page (SERP). You only pay when your ad is clicked. You can tailor your PPC ads to appear when specific search terms are entered, creating ads that are targeted to a particular audience.

PPC ads are flexible, visible, and most importantly, effective for many different types of organizations. They are also contextual advertisements—ads that appear when a person is searching for a particular keyword or term.

DKDouglas Consulting Content Marketing Solutions

CONTENT MARKETING

Have you heard the expression, “Content is king?” If not, you have now. Great content is the fuel that drives your digital marketing activities:

  • It is a key pillar of modern SEO
  • It helps you get noticed on social media
  • It gives you something of value to offer customers in emails and paid search ads

Creating clever content that is not promotional in nature, but instead educates and inspires, is tough but well worth the effort. Offering content that is relevant to your audience helps them see you as a valuable source of information. On top of that, resourceful content makes it less likely that they will tune you out.

DKDouglas Consulting Email Marketing Solutions

EMAIL MARKETING

Email has been around for more than two decades, and it’s not going anywhere anytime soon. It’s still the quickest and most direct way to reach customers with critical information. The reason is simple: Consumers are very attached to their emails. Just ask yourself how many times you have checked your email in the past hour...See what we mean?

But great marketers know that not just any email will do. Successful email campaigns must be engaging, relevant, informative, and entertaining. To succeed, your marketing emails should satisfy these five core attributes:

  • Trustworthy
  • Relevant
  • Conversational
  • Be coordinated across channels
  • Strategic 

Looking to get started on your own? Click here to setup your Constant Contact account.

If you're looking for DKDouglas Consulting to assist in managing your Email Marketing solutions please contact our support department at sales@dkdouglasconsulting.com or at 615.610.8251

DKDouglas Consulting Mobile Marketing Solutions

MOBILE MARKETING

As mobile devices become an increasingly integral part of our lives, it’s vital that marketers understand how to effectively communicate on this unique and extremely personal channel. Mobile devices are kept in our pockets, sit next to our beds, and are checked constantly throughout the day. This makes marketing on mobile incredibly important but also very nuanced.

From SMS and MMS to in-app marketing, there are many ways to market on mobile devices, so finding the right method for your particular business is key. Beyond the mechanisms to deliver your message, you also need to think about coordination of your marketing across digital channels and make sure mobile is a part of that mix.